Legal KarmaWalk
All tracks

Track 2

What Legal Karma Solves

Estate planning department in a box

  • Legal Karma is not a law firm and not a lead generation affiliate. It is enterprise embedded software for regulated financial institutions.
  • Three layers: a branded member experience, an automated legal fulfillment engine, and an institutional business intelligence back office.
  • It runs fully white-labeled or grey-labeled on the institution's own domain, with single sign-on from online banking through Alkami, Q2, and Jack Henry Banno.
  • Members use a tax-software-style conversational intake in plain English and can finish a plan in under 30 minutes.

The three packages

  • The Will Package: last will, healthcare directive, durable financial power of attorney, HIPAA release, and a digital asset inventory. Built for first homes, marriage, and first children.
  • The Revocable Living Trust Package: trust agreement, pour-over will, certificate of trust, and step-by-step trust funding guidance, for homeowners who want to avoid probate.
  • The Joint Trust Package: a unified joint trust with dual wills, powers of attorney, and healthcare directives for married couples and partners.
  • Documents are state-specific for all 50 states plus DC, updated by a live legislative tracking engine.

Zero operational lift

  • Legal Karma runs 100 percent of member support through live chat, email, and phone. Branch staff never answer legal questions.
  • Complex cases get connected to an independent network of state-licensed attorneys, shielding the institution from legal exposure.
  • A pre-approved marketing toolkit includes emails, banners, inserts, and seminar curriculum. Goldenwest filled a 125-seat seminar in five hours.

The Business Insights Engine

  • Members disclose external accounts, investments, real estate, business interests, life insurance, and beneficiaries — data no core system or CRM can capture.
  • Members who create a revocable trust are 3.2 times more likely to need wealth management services.
  • 68 percent of members aged 55 and older list zero life insurance, a warm lead for the insurance team.
  • External high-rate mortgages surface refinance and HELOC opportunities, and beneficiary data identifies the heirs before the wealth transfer happens.

Network proof points

  • Minus 41 percent: institutions offering Legal Karma see 41 percent lower 12-month member attrition.
  • Plus 23 percent: plan completers grow deposits by an average of 23 percent within six months.
  • 3.2 times higher wealth management referral rate for revocable trust members.
  • 97 percent member satisfaction, and implementation measured in weeks, not quarters.

Case studies

  • WyHy Federal Credit Union, 400 million, Wyoming: targeted a 12-month breakeven and hit it in 3.5 months through Alkami with minimal IT lift. CRO Matt Ballou completed a joint trust in 23 minutes, and members said it felt as approachable as self-service tax software.
  • Partner Colorado Credit Union, 600 million plus, Denver metro: a branded portal backed by digital messaging and branch collateral. 34.3 percent conversion from enrollment to active document preparation, an 82 percent plan completion rate, and a median of just 22 hours from account creation to documents ready to sign.
  • Goldenwest Credit Union, 3 billion plus, Utah, with an active wealth division: used the marketing toolkit and seminar curriculum, filled a 125-seat seminar in five hours and called it the best implementation in six-plus years of software, crediting the board governance materials, staff training, and member marketing assets.
  • Vantage West, 2.5 billion plus, Arizona: breakeven in 5 months, over 150 member families protected in the first rollout.
  • Arizona Financial, 3 billion plus: an 18.6 percent member conversion rate on targeted digital campaigns.
  • Lake Trust Credit Union: a Tier 2 enterprise partner with dedicated digital teams, an in-house wealth CUSO, and member analytics — a reference for large credit unions. The playbook lists it as a full case study source, so review the published case study before quoting its specific metrics.
  • A California institution, 1.5 billion plus: over 3,500 registrations and 171 percent of breakeven revenue within 20 months.
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Next: Track 3